The 1-Page Marketing Plan

"The 1-Page Marketing Plan" by Allan Dib is a straightforward, no-nonsense guide to creating a marketing strategy that works—without the overwhelm. In this book, Dib breaks down the complicated world of marketing into a simple, step-by-step framework that can fit on just one page. Whether you're a small business owner, entrepreneur, or marketing newbie, this book offers a clear roadmap to drive sales and grow your business.

Dib’s core message is that effective marketing doesn’t need to be complicated. He introduces a clear, structured plan that covers everything from identifying your ideal customer to turning leads into loyal clients. The beauty of the 1-page plan is its simplicity—Dib ensures that every strategy and action is focused, measurable, and easy to implement. He also emphasizes the importance of targeting the right audience, creating irresistible offers, and building strong relationships with customers.

Throughout the book, Dib provides practical advice on key marketing elements like advertising, positioning, sales funnels, and lead generation. He also highlights the power of using proven marketing systems and automation to save time and boost efficiency. Each section of the book is designed to help you take action, not just absorb information, and Dib encourages readers to continuously refine and adapt their plan as they grow.

What sets The 1-Page Marketing Plan apart is its focus on results. Instead of drowning in theory or complicated jargon, Dib offers a simple, actionable plan that anyone can follow—no marketing expertise required. By the end of the book, you’ll have a clear, actionable marketing plan ready to drive growth and bring in real results, making it an essential read for entrepreneurs and businesses of all sizes.