Content Marketing 101
By:
Bookdio
Categories:
Digital Marketing, Internet, Sales & Marketing
Description:
Content marketing is a phrase often mentioned when discussing digital marketing. It’s often used in so many different contexts; it can be tough to understand what it really means. Let’s clear that up right now.
Downloads:
438
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About the Book
The media is anything that has been created like blog posts, articles, videos, images, or books. What you’re reading right now is a form of content or media. It can be in long form or very short. The overall purpose of content is to make a statement in a way that is compelling and attractive to your preferred audience.
When you’re using content for marketing purposes, you want to include some kind of call to action that encourages people to do something. You can be asking them to click a link, make a call, sign a petition, or simply share the information. The most important thing to remember when you are using content marketing is to focus on providing value. You’re not creating a commercial. While commercials are a form of content, they’re one-sided.
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