CPA King
By:
Bookdio
Categories:
Digital Marketing, Internet, Sales & Marketing
Description:
“CPA” stands for “cost per action” – and (unlike Pay-Per Click, where, no matter what action is taken, you are still credited simply for the clickthrough), a specific action has to be taken by the person clicking through, before you can receive any compensation.
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About the Book
Of all the marketing methods and strategies, there’s a definite wrong way and a right way to go about CPA marketing. “CPA” stands for “cost per action” – and (unlike Pay-Per-Click, where, no matter what action is taken, you are still credited simply for the clickthrough), a specific action has to be taken by the person clicking through, before you can receive any compensation.
You particularly need to know what you’re doing, if you’re planning to experiment with CPA marketing because the results in a huge percentage of all cases are typically small – often less than the sign-up fee, if there is one; or PPC ads you may be used to drive people to your site.
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